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In 2022, Home24 acquired the Butlers brand, an e-commerce furniture and home décor retailer known to 40 million Germans. Today, Butlers shops have been given a slight makeover to include the @Home24 logo.
E-commerce, Retail, Furniture and Decoration
The aim of the project is to increase Butlers' visibility on the Home24 website so that visitors who purchase Butlers products ideally remain in the same purchasing channel.
Competitor research | User research | User journey | UX/UI design | Wireframes | Prototypes | UX recommendations
Enhanced brand visibility through integration of BUTLERS’ green colour and logo across Home24
Introduced “Complete the Look” feature to showcase complementary products from both brands
Integrated a shared “Showroom” to inspire customers and promote cross-brand discovery
Enabled seamless cross-store purchases within a single transaction for a unified shopping experience
Implemented brand-specific colour tags in the checkout process for clear item differentiation
Prioritized the BUTLERS Shop at the top of the burger menu to improve navigation and accessibility